Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
Get the daily newsletter search marketers rely on.
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why.
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court.
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.
Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.
We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.
Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission.
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.